REVIEW SNAPSHOT®
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Lots of compliments!
By Gail in Marketing
from Kansas City
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Comments about HolidayClassics Carol of the Lights E-Card:
We are a small firm with limited resources. Our clients are mostly architects, so we appreciated the city buildings theme of the card. We are an acoustics and audiovisual firm, so we appreciated the "audio" and "visual" elements of the greeting. The design and construction industry is especially sensitive to environmental issues. The e-mail greeting eliminated the use of paper and the energy cost associated with moving snail mail. The e-mail greeting was far more cost effective - no printing costs, no address labels, no envelopes to stuff, and no postage costs. We were able to send individual greetings to several people in one company whereas with print cards, we would either send one to the entire company and risk it not being seen by the right people, or we could send many cards to the same company which always seems redundant and wasteful.
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